Yeah you are probably correct it wasnt as big scaled. Tho it did come with unchained dungeons and dragonspine afaik but no core gameplay improvements etc. They did a decently scaled marketing attempt with it tho.

It all comes down to economical risk and comparing the potential interest and return is ofcourse vital in that. I would love for it to happen but cant see it for this game, its too late. Were at 140 online players at primetime level now.

It was popular before release. Big bang theory episode was part of the effective launch campaign and game had massive amount of preorders. Sadly game was objectively speaking a massive flop weeks after release and the reasons why I think you nailed spot on. Addition to that would be lack of content in the leveling up to 80. Insane that they didnt cover the road to 80 to be ready at launch. Record in preorders but road to 80 not ready. Uff.