Yes.
Back when it was starting, Funcom ‘promised’ they would make the items available in other ways eventually. But we are deep into AoW and that eventually is drifting further and further away.
Google “FoMO”.
TLDR: People are willing to pay more money for stuff that is available for a limited time. Also, in theory, it makes players engage with the game more often, which creates a nice-looking chart for the investors.
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