There’s no coincidence one way or another, the date of acquiring majority shares doesn’t line up enough unless you really want to stretch it out. Also to what part are you actually talking about. The Bazaar itself? Video games have been using such format for over twenty years by this point. And FOMO has been around for thousands of years. First time I’ve seen Funcom use FOMO personally was 15 years ago in Age of Conan.

They’re not going to stop FOMOing until the players stop buying. Actions always nullify and overwrite mere words.