Oh boy, I have a lot to say on this subject and not remotely the time away from my grad class to do so.
First, I don’t think that Bingo! is connected in the way we think to the Filth. You’ll notice a billboard in Kaidan that also refers to “Sweetling Soda” which seems to be the Buzzing messing with us. On the mission we do use Bingo!.. it DOES attract filth. You’re correct about that.
But what also attracts filth? Why, Anima. Both the named character and the substance. What we know from a side mission added in Kaidan is that Orochi is -studying- Bingo… which implies they do not, actually, own it. This makes sense in the wider world of games as Bingo! is originally a company from a previous Funcom game and was added in as a sort of easter egg. Scriv actually once mentioned in an interview that they wanted to add a floor of Orochi studying Bingo in the tower, but it was just one of those things that scratched.
Also, when we had this debate on the forums before, there was a huge schism between those who insisted the Lore meant Bingo was a brand of Zagan and those who insisted Bingo was an independent brand. The main thrust of the argument was the Bees just weren’t bothering to distinguish and was using a ‘generic’ title (how we might call everything Cola). I didn’t agree - Bingo gave health back when you drank it in TSW, something that, you know, Filth has NEVER DONE to us. Quite the opposite. We lose health with even the tiniest bit of filth. To me, this ultimately makes me suspicious that, in fact, the makers of Bingo spiked it with a form of anima (synthetic or actual, I’m not sure… I’m also not sure on the moral ramifications of that). Then, we were vindicated when finally, for the very first time, there was actually a -Zagan- machine in the lobby of the tower. A new art asset that seemed to be created quite purely because the lore fanatics couldn’t stop bickering over whether Zagan and Bingo were separate.
So, Bingo attracts Filth because Filth wants to consume anima. What purpose is there in adding anima to a drink? Well, those who regularly drink Bingo in game (like Harumi) are particularly happy. Perhaps it acts as a natural high or energy booster? Isn’t that the same reason we want caffeine so much? This would be interesting to Orochi. Remember in TSW, we had anima-infused weapons (whip from the Train to Cairo mission, for example), one of which was gotten from an Orochi facility because they figured out how to speed up the process that we had to travel in time for with the whip to accomplish. This, on top of the Mistubachi’s portable wells, implies that Orochi is very interested in controlling anima as much as they can…as well as their disastrous results with trying to control the Filth.
This creates a very different narrative than Bingo! being inherently bad. Though, like, does infusing soda with anima somehow mean infusing it with life and thus mean that Soylent Green is made of People? I really don’t know. O.o But I think Bingo! has, until further evidence, been fairly vindicated in terms of being ‘bad’ itself. Filth isn’t attracted to Filth. Filth is attracted to the ‘stars’ it can consume… anima.