It’s like every other DLC pack for Conan Exiles, it doesn’t download technically, all the download button in the Store does is give you the “unlock key” for it, the actual data for the DLC is in the patch.
What I mean by unlock key is that by choosing download for it, all it’s doing is unlocking the normally locked content that was added in the patch.
It could also be that you overlooked the DLC stuff in-game too, it doesn’t have a different coloured background to it’s icons in the crafting and feat menus, same black and red background as the standard content.
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