They could be account bound, letting…
Bloody make the game several gigantic bits more alt-friendly already.
It’s mind-boggling how Funcom would forego the monetization potential of an account bank, or making the game alt-friendly enough people would actually buy character slots.
For ideas there, how about account bound lootbox keys (better designed games do that, really!), and account bound drops from agent boosters that give massively more incentive to just buy bulk and then redistribute drops as desired?
It really is the antithesis of competent marketing to have a system that will frustrate customers by getting the wrong drops on the wrong characters, because people will get the impression that frustration is the design intent.