How can something set up to pay for it’s self, be for making money?
The battle pass gives you enough croms for finishing it to buy the next one. The butts in seats thing. It’s designed to keep you in game as much as it can, so hands you the next pass.

It’s not directly making any money, just making the game look more popular/populated.

No, that just promotes people logging in and going AFK. The system is already set up to give you new weekly challenges regardless of having finished the pass. My suggestion was to just pay out for finishing those challenges. The game could continue to count the BP you earn, then pay out at the end of the pass.

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