Only the first time. From then on it’s more or less free; time is money.
I don’t shop the bazaar so I have the croms to buy the next pass; I wont even spend funcoms croms at the bazaar. Like I said this isn’t about me, this is about giving serial refreshers a reason to stay in game long then it take for em to write a post. And give people that are priced out of the bazaar an option.

Playing RoE we had 4 tiers of dailies. 1st one was basically for the season pass. Pretty easy stuff like reload your weapon 3 time sin a match sort of stuff. And up to tier 4, usually something alpha male hard core. Like during the theme for it season, defeat the pirate on his ship. That is a 4 prong mission, find the ship, get on the ship, hope no one else is there, then defeat the pirate. I never got to fight the pirate. But the game token pay out 
That was the reason for doing the higher tiered missions. Game token to spend in the store to get the themed armor skins for that season; that didn’t come in the pass.
These were actual skins, just retextures of the weapons and armor sets.