The simplest thing to do is to fix the random events, make them challenging and set interesting rewards at the end, such as new recipes or weapons and armor. Which you can’t get anywhere else.
I think the events in the game themselves are very atmospheric and interesting, but they need to be improved a little so that there is a desire to participate in them!
The whole problem is in the events now:
1/ You can’t find out about them (there used to be an icon on the map, now it’s gone).
2/ Many are too simple (and more complex ones are needed so that there is a desire to unite to win the event).
3/ The rewards are trivial. Give rewards so that there is a desire to complete these events!!!
It seems to me that these are quite simple wishes and they can be implemented as part of a “small update”).

