I blame Daniel Kahneman. And other psychologists who decided to tell economists how people’s minds actually work when they think about spending or investing money.
Seriously, his book Thinking, Fast and Slow is brilliant. But once money-grabbing capitalists figured out they can manipulate buyers into buying with psychology, they figured out how to maximize the money flow when they want that money.
A steady flow of income isn’t good enough for those playing the stock markets. They need profit spikes timed according to quarterly reviews so they can maximize their own bonues, dividends or whichever parts of their personal income is dependent on said reviews.
I liked your examples of lose-lose-lose and win-win-win, but for companies whose sole purpose is to make profit, there is no inherent value in the customer getting a “win”.