Not being active since 2015, except for 1 month in 2018 i do not know the state of the game and how active it is. So this idea may sound wierd coming from the sidelines.
This is solely an idea to attract new or possibly old players back to the game. I am not thinking of a new server or anything to further divide the playerbase. The idea is as follows:
What if you could in the character creation screen create a normal toon or a maxed out pvp character?
A maxed out pvp character would be a character with prefixed ip, that is already twinked and with a full endgame setup. In the creation menu you would also be able to choose different standard setups for each profession. A couple of examples could be envy +onehander soldier or assault rifle soldier, pistol Crat or remod Crat etc etc you get the point. This would obviously require that each available setup is created by a set of good players for each profession. Having reset points and every item ingame at your disposal (from for example a vendor) would allow for further specialization of these characters if one wants to go in a different direction with the setup and use the concept of twinking.
These characters would also need limitations so that it doesnt make normal characters pointless. This could be:
The pvp characters cannot trade with regular characters.
PvP characters would only have access to certain areas. Such as BS area, battlestations notum mines, omni ent arena, tir arena or perhaps popular pvp areas.
This would remove many barriers for new people that are solely interested in player on player action. As the concept of investing several hundred hours in a completely new game to get to the endgame pvp, tends to scare away people with limited time or lack of patience. Also with prefixed pvp toons the game would not be as advanced as it is now and could perhaps attract a different type of playerbase (unsure of whether or not that would be a good or a bad thing).
This would also make it easier for existing players to try out different professions in pvp, as it is extremely time requiring to max out a completely new toon. This would also make it possible to roll several toons of the same profession, allowing for extensive testing of new setups without having to retwink or screw over your main toon.
In my head this should not remove the purpose of creating normal toons, but might spark some extra life into the pvp playerbase.