A three-month cycle corresponds to the pace of corporate quarterly reviews. They basically need revenue spikes every three months to make the shareholders happy. It’s a textbook example of letting the business model lead game development.

That said, players also need to be kept interested and invested in the game. Some new, meaningful content every three months is, in my opinion, a good pace. But as we have seen in the current model, some seasons are less content-rich than others, which leads to some disappointments. The “Age of War” is a good example of this, when the first chapter had little content that had anything to do with war.

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