Yeah, I agree with you, it is a good one.
And, if you go through the full process, you can get a new, great (large) pet. I liked it and am hoping there will be more of this in future Updates.
One thing to remember is that inserting these new activities and events, progressions and challenges, into the pre-existing game is a challenge in itself. But also, that these additions tell us that these new mechanics are being added, allowing for more content down the road to become available.