Players: fix the pings pls, we want to enjoy the DLC but you make it bad for us.
Funcom: hmmmm… gportal can you maybe do something here
Gportal: sure, but your server performance has been tuned for months with low population usage etc, we just need more money
Funcom: hmmmmm… we’ll put this in the todo pile for the next dlc $$…
Players: hmmmm… might go play another game, these guys clearly still dont care.
Rinse/Repeat crying on Funcom forums… eventually player base dies down back to where it was, and the problem self corrects… despite everyone $$ out 
Well played