Probably not going to actually help PvP (specifically in regards to being beter accepted by Funcom) to have events at cross-purposes with other community stuff.
And before you say ‘well, Shambala matches are quick’: that may be true, but cabal pride is not actually aimed at Millenials with the attention-span of a Twitter-addicted fruit fly. Popping out for quick Shambala matches is going to disrupt that experience.