So in the news last week, Conan’s main owner - Tencent took action against one of the worlds largest cheater syndicate. Citing that because of their actions brands that Tencent own are taking losses.
A collaborative effort between Chinese police and gaming giant Tencent has led to the closure of what police say is the biggest ever video-game-cheat operation.
Tonight I was talking to my clan (we’ve now moved away from Conan and playing other games) about that and what I found interesting was that when we thought about why we abandoned Conan it wasn’t actually due to feature(s) of the game.
In fact in heart of hearts, we found that while we may not agree with the way the games direction was heading, it was still playable and forgiveable. We could make it work.
However what really drove us to the point of uninstall was simply: cheating.
In 2019, a survey revealed around a third of gamers admit to using cheats to improve their chances online.
It’s clear Conan’s actual owners feel the same way, given how much time and investmen they put into shutting down the cheating syndicate.
Roughly $76m (£55m) in revenue was made by the organisation which charged a subscription fee to clients.
I don’t know, if one was in Funcom given the level of data that is on display here, you’d imagine you could build a strong case to save the franchise further by acquiring more investment in anti-cheat funding to protect the brand and future brands from these issues.
Anyway, worth noting that reason for uninstall wasn’t because healing food was nerfed or stamina or even staff / dev broken promises. Simply put - cheating. It just wore you down and eventually you just openly said “well… sad…game had potential and when we played legitimate …it was amazing fun”