donbzm
17
Absolutely! Scarcity isn’t about the product being in limited quantity, but rather about the few who will have the opportunity to own it. The moment there’s a time window for purchase, the product automatically becomes scarce in people’s minds. And this sense of exclusivity even works for those who’ve made the purchase. Once a player buys the item, they prefer it to leave the marketplace because it gives them a feeling of uniqueness. It’s a perfect mechanic, and Funcom surely won’t let go of it!
I can imagine how many people will buy the Yamatai Tavern pack, even with the pillow bug (or non-bug), simply because they fear not being able to have it in the future. And with that, Funcom achieves the sales target for the pack. Instead of fixing it (or improving it), they focus efforts on another pack and apply the same strategy! May the marketing gods help Funcom keep this mechanic working and Conan Exiles thriving!
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