Well, I’m definitely going to defer to your on these matters. I haven’t played the game as long as you and have only been active on the forums for a week or so now.
When I mentioned finding a perfect solution, I was speaking theoretically. Obviously, there’s a big gap between what the players want and what Funcom is able to provide. Players probably want everything to be completely free (pets, cosmetics, patron benefits), but, needless to say, that’s not going to be in the company’s best interest. Players may also want new story content every month as well as new (or even old) dungeons and raids. Clearly, there aren’t resources available for that.
I think a lot of the frustration of the player-base comes from a lack of communication. There was a roadmap to future content when SWL was released, but there’s been nothing like that since SA dropped. I do get that there could be a reticence to make promises because that would backfire pretty badly if the promises weren’t kept. It’s just not a good look for the company if they are, indeed, still trying to build the game up.
Here’s my very specific piece of feedback: send out more surveys. The only time I’ve had surveys sent to my email is after I’ve had a /petition resolved. There should be an automatic survey sent when someone cancels their subscription, and maybe another when someone doesn’t log into the game for 30 days or so. I know there’s places for feedback on the forums, but I’d say a very small percentage of SWL players ever see the forums, and even less ever post. A survey about what people want in the game, or what changes are the most pressing, would not only give them data points on what issues people prioritize, it would show a willingness to listen and make changes. Also, sending surveys to people who no longer play the game would give them information about why they left and what would bring them back. People are more likely to give feedback when asked directly. Not that many people are going to proactively look for a way to voice their opinion, especially with a company that has a reputation for lack of communication.
If the counter-argument to this is that Funcom doesn’t have the resources to design a survey, send some emails, and then analyze some data, then this game really is dead. And if people aren’t willing to spend some time answering surveys, then the game deserves to die.
As for the customer service issues, I hope you’re right and that they are just temporary. I’ve had nothing but good experiences with the customer service team in SWL and back in TSW. But again, this goes back to a lack of communication. As far as I know, the other thread asking for clarification for certain wording was never addressed. Also, the vast majority of players have no idea why customer service was cut back. Most people are just getting their information from the rumors being passed around in the in-game chats. A simple email sent to all players explaining that the current situation was due to unforeseen circumstances and will only be temporary would go a long ways towards alleviating a lot of the frustration in the player base.
Sorry, for getting so long-winded there. I have the terrible character flaw of thinking my opinion matters more than it really does, even when taking into account that bit of self-awareness.