As we all know, Conan Exiles has a lot of active players while Age of Conan does not but AoC, on the other hand, has much content.
I would like to offer an idea to Funcom :
Age of Conan is free to play but the Khitai, Turan and Dragon Spine DLCs are not. Funcom now could give away the DLCs to all people who bought Conan EXiles to motivate people playing Conan Exiles to join Age of Conan. This would turn AoC on and motivate new players to give it a try. On the other hand, Funcom could earn money with new premium memberships.