The only problem AoC has ever had is not being marketed correctly. At first the game has millions of subs and that went up again with Godslayer. Then instead of releasing the next expansion they went the way of free 2 play mode. The Secret World took A LOT of the original development team and funds too. If TSW wasn’t released, we definitely would have had more full expansions.
But we can’t go back in time.
We have 80 levels of amazing content in the original game. The equivalent of another 40 levels of content in Godslayer. And the equivalent of another 20+ levels of content in the 3 smaller DLC packs. That is A LOT.
Unfortunately it seems many players left AoC over the years because you need to take your time and there are real challenges. Many just want to rush rush rush to endgame and skip everything possible. So those players will not be missed.
(Forget petitions - they do nothing)
Looking forward, we have a few options:
1 - ask the devs to start a kickstarter/gofundme page for a new expansion (if players can fund the development and get the xpac free and some items in return, then the devs would pick up the tab for marketing costs)
2 - start a kickstarter for AoC marketing funds (with monies going towards promoting AoC to the hundreds of millions of PC gamers who have never heard of AoC, the hundreds of millions of PC gamers that have heard of AoC or seen gameplay, but have never played it before, and the hundreds of millions of PC gamers that have never played an mmorpg before)
You would think the market is tapped but it’s not. So many people haven’t even heard of WoW or Everquest. And there are even more players that play console games and haven’t dipped into PC games or mmos.
We don’t need to promote to players ALREADY PLAYING other mmos. We need fresh players.
3 - ask the devs to start a welcome back promotion (where every account that has ever existed for AoC gets an email with 30days free membership and some goodies to get back into the game) which could bring a lot of people back
Many want to play AoC again but are afraid there aren’t enough players so they don’t bother. We need to use social media to show people more gameplay showing lots of players so they can see that AoC is still active.
There are a lot of things that can be done but like any company, Funcom isn’t interested in doing more unless they will make a profit. And everything I just laid out would not cost them anything or would cost a small amount.