People like to talk some stuff about Tencent, but what Tencent does is actually teach publishers that arent Bethesda why you should not do with your cash shop what Bethesda does.
You might think all the corporate conspiracy craps TV sells, and think whatever “ethic” concern you might have, but objectively, Tencent preaches to their “associates” that it is stupid (literally, that is what they say) to squeeze every cent they can from a cash shop, because that often leads to not earning every cent they can.
They will teach the value of keeping players that do not pay in the cash shop around, because that is actually valuable in the whole process. Contrary to some “people” talking around, the idea of considering players “whales”, “sharks”, “remoras” or “fish” is not something that populates Eastern mentality on game monetization. They have a much more nuanced stance on paying. You often can get more from those who spend if the people who does not spend can be around them too. Again, whatever you think about the ethics of it, that is a fact.
Tencent like corporations are more interested in the whole process and figures that comes from it. They are not interested in doing “squeezing” of games. Your Microsofts and Bethesdas, EAs and etc, are more inclined to practice that kind of thing, because they are adept to that famous “tale” about capitalism:
“Capitalism is having two cows, selling one to buy a bull”.
“Western capitalism is having two cows, processing the meat of one into double the weight using corn, milking the other all day and get surprised when that one dies.”
Eastern thought is from where you get the ancient phrase:
“A cow dead feed a few people, a cow alive feed many more.”
Again, whatever ethics you think or analogy with milking, still facts, regardless of you thinking it is good or bad.
Microsoft for example.
Every single WoW fanboy has thought Microsoft would buy Actvision-Blizzard and “Make WoW great again”.
Microsoft does not care about WoW anymore than it cares about anything else players desire even in their own games. They have an idea for what they do, and a game divison to get tech for. Most likely, they will run WoW until it cant run itself anymore, and close it to dedicate their time to the franchises really making money.
For all that we know, Microsoft would care more about Minecraft than freaking WoW.
Tencent does not care what devs do with their game, as long as they get their cut, which is not even that much, given the size of Tencent.
Most guys talking about Tencent dont even know what it is and how big it is.
But that is the nature of things. If one does know business well, they are working in a big corporation all over the World which gives them house, residence and perks whatever country they choose to work and have the language and cultural skills to do so. They are not criticizing those corporations.