For my two cents, I think whomever did the cash shop for SWL needs to be beaten - soundly - with a half-frozen haddock for at least an hour. Longer, if the fish holds up. This game has potential…
THE FASHION! omfg, the huge, boggling amount of fashion in this game already existing is enough to moisten the panties of almost any other f2p developer - but instead of being out, front and center for microtransactions what could be one of the biggest revenue sources is buried away and priced ridiculously. 1k Aurum for some things, but 50 Au for another? There’s no consistency to it, or a reasonable pricing scale.
Why are there no boosters? Every game I played with an X-hour loot/xp/CD booster on the market for an affordable price saw decent sales. Even the nastiness that SWTOR turned into still got that. SWL already is pay-to-speed, so why not make that option more approachable to the older weekend warriors?
All I can see is that the game is not geared towards making money in any organized fashion, nor is anything resembling a holistic marketing approach ever debuted… it’s depressing.