Anyone who believes in advertisements of “unlimited” this or “infinite” that is just fooling themselves. There’s nothing unlimited or infinite. Just read the fine print on any unlimited data plan and you’ll see that many of them will either throttle or deprioritize your traffic after a certain threshold. And even those that don’t spell it out in the fine print will still do something behind the scenes if they can’t handle all the traffic, because TANSTAAFL.
That said, I don’t think Funcom is advertising “unlimited” building in the sense you’re interpreting it. “Build anywhere” doesn’t mean “build everywhere”.
The idea that people should be allowed to make the server shіt the bed just because they believe Funcom is advertising unlimited building reminds me of that story about “unlimited travel” on American Airlines: people paid a ton of money for the unlimited travel pass, then used that to make money by charging other people, and then acted surprised and offended when their membership got terminated. The whole “unlimited travel” program was a poorly-thought-out cash grab and was never going to be sustainable right from the start, but the fact that some members abused it for fraudulent purposes is the cherry on top.
So yeah, I’m sure that everyone wants to build an empire and nobody wants to get banned, but if people can’t share the server responsibly of their own will, I prefer bans. They’re much better than Funcom deciding that “this is why we can’t have nice things” and implementing some ridiculous limit system. Their last attempt – the follower limit – failed to bring the promised performance improvements, so forgive me if I’m not sympathetic enough to people who haven’t adapted to the changes.