The blurring of the roles of consumers and producers has its origins in the cooperative self-help movements that sprang up during various economic crises, e.g. the Great Depression of the 1930s.
Marshall McLuhan and Barrington Nevitt suggested in their 1972 book Take Today , that with electric technology, the consumer would become a producer.
In the 1980 book, The Third Wave , futurologist Alvin Toffler coined the term “prosumer” when he predicted that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970). Toffler envisioned a highly saturated marketplace as mass production of standardized products began to satisfy basic consumer demands. To continue growing profit, businesses would initiate a process of mass customization, that is the mass production of highly customized products.
However, to reach a high degree of customization, consumers would have to take part in the production process especially in specifying design requirements. In a sense, this is merely an extension or broadening of the kind of relationship that many affluent clients have had with professionals like architects for many decades.
I think people testing in test live want that “tailored” gaming experience , since the feedback they give on what they tested will ultimately be “personnal” .
I get what you are trying to say , but most of us are aware of what time we invest . And that time is , as an individual with a finite life , one of our most precious “curency” that we can allow to give , or make people pay for or just loose sometimes …
your take on simply playing the game is performing labor for the gamecompany , I think it’s more a Win-win situation here , People start playing a game , if they enjoy it they will speak of it and bring more players , the company of course makes profit , hence the game can still have updates , so the player can still have fun ( btw you described perfectly what happens if not enough people are having fun anymore , the game dies ( on this last part , this is where some of the people that still enjoy the game may feel robed with online services since they will have to pay the price of having no more server to play on , while still wanting to play ( at least for games that don’t let people have their own server ) )