I think restructuring the current clan structure could help player retention and DLC sales. No matter how good the game, gameplay eventually becomes routine. Social dynamics is what keeps a long-lasting, money spending player base. Below is my take on it.
I got the game a few months ago along with some friends. We started a clan, times were great. As time went on, they moved on to other games. I still enjoy Conan, but they left a social void that makes the gameplay feel lacking. Due to the current clan structure, anyone I would invite to continue the social aspect I am currently lacking could take everything I’ve spent hundreds of hours grinding towards. The risk is simply too high, especially with new players. I want to have connections with people here, build up new players as part of my army. Without them in my clan, it just is not the same. The current system has too high a risk to expand clan sizes with players you only sort of know. 99% of new players fall into this category. From best practices from other games, I humbly recommend the following.
A door locking structure by rank or keyed to players. Rust has this and it is functional and allows people to have clan increases while protecting core clan infrastructure.
Ability to designate who can destroy or protect clan objects. A door and lock would not work if someone can replace a wall with a doorway or simply destroy the wall. Currently, the risk of a disgruntled player or a troll in hiding, to destroy something that took a thousand + hours to build is too great to invite others.
I think adding these two features would greatly incentivize more social interaction among players, give newer players the ability to learn the ropes from veterans, which in turn would add to player retention especially among new players. This would lead to more DLC sales. Thank you