Loyalty Rewards replaced Veteran Rewards and we were assured there would be ongoing additions to reward you when you bought a subscription. This has not happened. last time loyalty rewards were added was Sept. 2018 I believe.
Veteran Rewards just kept adding tokens and occasionally some new items to spend them on, but you always got some vet tokens every month you were subscribed.
Anyway, I have been subbed mostly since 2008. I am not sure I play AoC enough anymore to be a subber though. My character slots filled a long time ago. Loyalty Rewards or Vet Rewards of some kind seem like a logical means of encouraging players to maintain their subscriptions.