Keep loot on death attracts and retain more players.
I play on the PS4. Noticed there a lot of players on private server with keep loot on death settings, especially keep loot on death and body does not stay in game after sign off. This means way more players will play this game with these settings.
I don’t suggest that official server should do this completely. However; if you want more players and more people to get the game…?Make some official servers with players drop everything except the gear they wear and the items in the hot wheel. Attracts a lot more players. Especially the players that don’t want to invest a lot of time in the game.
More players will drive more revenue will drive more content.