"Do my players need to worry about privacy?
We do not collect any “personal information” about your players. We only collect and store information about their browsers/computers for purposes of attribution."
"What do you do with the data?
All data we collect is YOURs. We ONLY use it for attribution. We do not aggregate, distribute, or sell ANY data."
I don’t like it, and I work in marketing and community managing, so Im used to remarketing and that kind of stuff. But the description, which I know I can trust or not (cambridgeanalytica etc xD) doesn’t sound too bad.
The devs that are used as testimonials are not very trustworthy to me (s2 games, which pulled something close to a fraud with their latest savage game) and the parent company doesnt seem much trustworthy, given their very small info about them, or videogame-like avatars in the team section XD (https://www.innervate.us/team)
But, my own personal conclusion, is this is nothing concerning for me, or anything I would need to complain about. I wouldnt mind if it was removed (like Denuvo or other stuff from other games) but I dont find it a threat or a bad move from funcom. Maybe they had to make us sign something, maybe we already did, maybe it was not needed. Case closed for me xD