What therryy said.
Though in the stream and the recap I wrote, it was very clear to me that Dennis and the Funcom team want to make this process easy. There are many other Battle Passes in other games where when they launch, are intentionally hard to try to force people to buy Battle Pass levels (Halo Infinite had a lot of early controversy about this, as a recent example). Conan Exiles is definitely aiming for the opposite of that. While there are options to buy Battle Pass levels for Conan Exiles (there are for almost all Battle Pass systems out there in other games), its apparent to me that Funcom prefers it to be easy and player friendly over encouraging players to purchase Battle Pass levels.
I wrote a TON about the Battle Pass that was discussed during the stream. This includes the level of challenges and what to expect from completing each one EXP wise, and the things therryy talked about. Click the below link and then scroll to the part on “Battle pass Challenges.”